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售價:380  |
詳細資料ISBN：9789865860615 叢書系列：商業行銷類 規格：平裝 / 140頁 / 17 X 23 CM / 普通級/ 單色印刷 / 初版 出版地：台灣 內容簡介 日本早稻田大學商學院大瀧令嗣教授與陳彥夫、王姵嵐合著的本書，很有系統針對星巴克咖啡的起源、歷史、策略和品牌經營的商業思維，做了非常深入的研究，這本品牌策略研究的專書，做為商戰策略的思考研究，是商學院的必讀著作。 WASEDA UNIVERSITY BUSINESS SCHOOL PROFESSOR REIJI OHTAKI, MADE STUDIES OF INTERNATIONAL BUSINESS FOR SEVERAL DECADES FOR THE WORLD'S LEADING COFFEE CHAIN STORES STARBUCKS ─ DID A SERIES OF STUDIES RELATED TO STARBUCKS BRAND STORIES, THE GLOBALIZATION MODEL,THE STRENGTH AND THE KEY SUCCESSFUL FACTORS. THIS BOOK INTRODUCED STARBUCKS BUSINESS IN AMERICA, STARBUCKS BUSINESS IN EUROPE, STARBUCKS BUSINESS IN JAPAN, JAPAN STARBUCKS CONCEPT STORE STRATEGIES, STARBUCKS US SOCIAL MEDIA BUSINESS MODEL. THIS BOOK ALSO HAS DEPTH ANALYSIS AND COMPREHENSIVE INTEGRATION. IN ADDITION, LEADERSHIP STUDIES ARE ALSO HIGHLIGHTED IN THE BOOK. PROFESSOR REIJI OHTAKI, AON CONSULTING JAPAN DIRECTOR, ECONOMIC DEVELOPMENT BOARD MEMBER OF SINGAPORE, WITH HISEXPERIENCE, CONTRIBUTED THE BOOK AND PROVIDED CONSIDERABLE BIG PICTURE VIEW OF STARBUCKS. |
| 搜尋參考資料: 1.Company Information | Starbucks Coffee Company www.starbucks.com/about-us/company-information He had a vision to bring the Italian coffeehouse tradition back to the United States. ... Our history from 1971 on. Download ... Starbucks Global Responsibility Goals ... en.wikipedia.org/wiki/Starbucks ... Through the Starbucks Entertainment division and Hear Music brand, the ... of global design, has ... a trial case with Starbucks. The judge agreed that ... www.starbucks.com/preview Our 2014 Global Responsibility Report. ... When we first heard about the possibility of modifying the Starbucks brand identity, ... a little history. retailindustry.about.com/.../Chevrolet-Mission-Statement.htm What is the mission statement for the Chevrolet brand of cars and ... vision, values, history, and headquarters information for U.S. and global companies with ... retailindustry.about.com/od/retailbestpractices/ig/Company-Mission... This is a complete resource for mission, vision, values, history, and headquarters information for U.S. and global companies with significant retail operations. STARBUCKS：The Brand, the History, and the Global Vision |
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